Marketing Transformation: Marketing Practice in an Ever Changing World
BOK (Häftad)
- Springer International Publishing AG
- 2018-06-23
- Engelska
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
| Serie: | |
| Undertitel: | Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Redaktör: | Rossi, Patricia, Krey, Nina |
| Upplaga: | Softcover reprint of the original 1st ed. 2018 |
| Höjd: | 235 mm |
| Bredd: | 155 mm |
| Omfång: | 322 s. |
| Övrig information: | Switzerland, Springer International Publishing AG |
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