Events MISmanagement
BOK (Inbunden)
- Goodfellow Publishers Limited
- 2022-05-31
- Engelska
A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
| Undertitel: | Learning from failure |
| Redaktör: | Brown, Tim (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK), Higson, Phil (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK), Gaston, Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK) |
| Höjd: | 246 mm |
| Bredd: | 189 mm |
| Omfång: | 266 s. |
| Övrig information: | United Kingdom, Goodfellow Publishers Limited |
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