BTJ

Undertitel:	Learning from failure
Redaktör:	Brown, Tim (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK) , Higson, Phil (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK) , Gaston, Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK)
Höjd:	246 mm
Bredd:	189 mm
Omfång:	266 s.
Övrig information:	United Kingdom, Goodfellow Publishers Limited

A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

Events MISmanagement

Events MISmanagement