Everything looks right on paper. And still... something isn't working.

The strategy makes sense. The people are capable. The effort is there. Yet progress feels slower than it should.

This book is about that gap.

The Invisible Friction shows why organizations struggle to turn intention into reality-not because of people, but because of the system.

• More often creates more friction

• Behavior doesn't change when the system doesn't

• Performance follows how work actually works

Because once you see it... you can't unsee it.