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Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value

Serie:
Undertitel: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Redaktör: Krey, Nina , Rossi, Patricia
Upplaga: Softcover Reprint of the Original 1st 2018 ed.
Höjd: 235 mm
Bredd: 155 mm
Omfång: 816 s.
Övrig information:
Switzerland, Springer International Publishing AG
  • BOK (Häftad)
  • ISBN/EAN: 9783319881560
  • Utgivning: 2018-09-04
  • Upplaga: Softcover Reprint of the Original 1st 2018 ed.
  • Utgivare: Springer International Publishing AG
  • Språk: Engelska
  • Utgivningsland: Switzerland
  • Art. nr: 4631802
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