Strategic Brand Storytelling
BOK (Häftad)
- Taylor & Francis Ltd
- 2026-06-22
- Engelska
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
| Undertitel: | Leveraging Narrative for Competitive Value Creation |
| Redaktör: | Mills, Adam J. |
| Vikt: | 0.338 kg |
| Höjd: | 173 mm |
| Bredd: | 246 mm |
| Djup: | 19 mm |
| Omfång: | 170 s. |
| Övrig information: | United Kingdom, Taylor & Francis Ltd |
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