Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
BOK (Inbunden)
- Springer International Publishing AG
- 2018-11-28
- Engelska
Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.
| Serie: | |
| Undertitel: | Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Redaktör: | Krey, Nina, Rossi, Patricia |
| Upplaga: | 2018 ed. |
| Höjd: | 235 mm |
| Bredd: | 155 mm |
| Omfång: | 612 s. |
| Övrig information: | Switzerland, Springer International Publishing AG |
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