Marketing Communications in Emerging Economies, Volume I
BOK (Inbunden)
- Springer Nature Switzerland AG
- 2021-10-29
- Engelska
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
| Serie: | |
| Undertitel: | Foundational and Contemporary Issues Palgrave Studies of Marketing in Emerging Economies |
| Redaktör: | Anning-Dorson, Thomas, Kirgiz, Ayca Can, Anani-Bossman, Albert, Boateng, Henry, Hinson, Robert E., Gujral, Meenakshi |
| Upplaga: | 2021 ed. |
| Höjd: | 210 mm |
| Bredd: | 148 mm |
| Omfång: | 301 s. |
| Övrig information: | Switzerland, Springer Nature Switzerland AG |
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