Contemporary Marketing Management for Tourism and Hospitality
BOK (Inbunden)
- Springer International Publishing AG
- 2024-10-31
- Engelska
As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors.
| Undertitel: | How New Tech and Gen Z Drive Sustainable Business Transformation |
| Redaktör: | Stylos, Nikolaos, Rahimi, Roya, Robinson, Peter |
| Upplaga: | 2024 ed. |
| Vikt: | 0.566 kg |
| Höjd: | 220 mm |
| Bredd: | 155 mm |
| Djup: | 25 mm |
| Omfång: | 338 s. |
| Övrig information: | Switzerland, Springer International Publishing AG |
Utrustad
(5-8 dgr)
Logga in för att se ditt pris
st
Outrustad
(5-8 dgr)
Pris: 2564:-
Ditt pris: 2564:-
st