Brand Failures
BOK (Häftad)
- Kogan Page Ltd
- 2011-05-03
- Engelska
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
| Undertitel: | The Truth About the 100 Biggest Branding Mistakes of All Time |
| Upplaga: | 2 Revised edition |
| Vikt: | 0.338 kg |
| Höjd: | 212 mm |
| Bredd: | 173 mm |
| Djup: | 14 mm |
| Omfång: | 256 s. |
| Övrig information: | United Kingdom, Kogan Page Ltd |
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