Strategic Brand Storytelling
BOK (Inbunden)
- Taylor & Francis Ltd
- 2025-02-12
- Engelska
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
| Undertitel: | Leveraging Narrative for Competitive Value Creation |
| Redaktör: | Mills, Adam J. |
| Vikt: | 0.458 kg |
| Höjd: | 253 mm |
| Bredd: | 181 mm |
| Djup: | 17 mm |
| Omfång: | 170 s. |
| Övrig information: | United Kingdom, Taylor & Francis Ltd |
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