Consumer Behavior

Consumer Behavior

BOK (Inbunden)
  • Taylor & Francis Ltd
  • 2024-12-02
  • Engelska
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
Serie:
Undertitel: New Essays on the Study of Consumption Routledge Interpretive Marketing Research
Vikt: 0.71 kg
Höjd: 234 mm
Bredd: 156 mm
Omfång: 280 s.
Övrig information: United Kingdom, Taylor & Francis Ltd
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