Customer Experience Management in the Caribbean
BOK (Inbunden)
- CABI Publishing
- 2024-09-18
- Engelska
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
| Undertitel: | Concepts, Case Studies and Challenges |
| Redaktör: | Jordan, Dr Leslie-Ann (University of the West Indies St. Augustine, Trinidad), Crick, Anne P. (University of the West Indies, Jamaica) |
| Vikt: | 0.54 kg |
| Höjd: | 179 mm |
| Bredd: | 253 mm |
| Djup: | 18 mm |
| Omfång: | 160 s. |
| Övrig information: | United Kingdom, CABI Publishing |
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