Neuromarketing in Business

Neuromarketing in Business

BOK (Inbunden)
  • Springer Fachmedien Wiesbaden
  • 2022-01-04
  • Engelska
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
Serie:
Undertitel: Identifying Implicit Purchase Drivers and Leveraging them for Sales Management for Professionals
Redaktör: Briesemeister, Benny B., Selmer, Werner Klaus
Upplaga: 2022 ed.
Vikt: 0.382 kg
Höjd: 165 mm
Bredd: 242 mm
Djup: 15 mm
Omfång: 140 s.
Övrig information: Germany, Springer Fachmedien Wiesbaden
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