Green Marketing in Emerging Economies
BOK (Inbunden)
- Springer Nature Switzerland AG
- 2022-01-04
- Engelska
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
| Serie: | |
| Undertitel: | A Communications Perspective Palgrave Studies of Marketing in Emerging Economies |
| Redaktör: | Mogaji, Emmanuel, Mukonza, Chipo, Hinson, Robert E., Adisa, Isaiah, Adeola, Ogechi, Kirgiz, Ayca Can |
| Upplaga: | 2022 ed. |
| Höjd: | 210 mm |
| Bredd: | 148 mm |
| Omfång: | 279 s. |
| Övrig information: | Switzerland, Springer Nature Switzerland AG |
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