Organizing Marketing and Sales
BOK (Häftad)
- Emerald Publishing Limited
- 2020-05-15
- Engelska
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
| Undertitel: | Mastering Contemporary B2B Challenges |
| Redaktör: | Andersson, Per (Stockholm School of Economics, Sweden), Axelsson, Bjorn (Stockholm School of Economics, Sweden), Rosenqvist, Christopher (Stockholm School of Economics, Sweden) |
| Vikt: | 0.582 kg |
| Höjd: | 165 mm |
| Bredd: | 238 mm |
| Djup: | 30 mm |
| Omfång: | 368 s. |
| Övrig information: | United Kingdom, Emerald Publishing Limited |
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