Neuromarketing in Business
BOK (Häftad)
- Springer Fachmedien Wiesbaden
- 2023-01-05
- Engelska
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
| Serie: | |
| Undertitel: | Identifying Implicit Purchase Drivers and Leveraging them for Sales Management for Professionals |
| Redaktör: | Briesemeister, Benny B., Selmer, Werner Klaus |
| Upplaga: | 2022 ed. |
| Vikt: | 0.242 kg |
| Höjd: | 155 mm |
| Bredd: | 234 mm |
| Djup: | 11 mm |
| Omfång: | 140 s. |
| Övrig information: | Germany, Springer Fachmedien Wiesbaden |
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