Event Portfolio Management

Event Portfolio Management

BOK (Häftad)
  • Goodfellow Publishers Limited
  • 2019-09-01
  • Engelska
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
Serie:
Undertitel: Theory and methods for event management and tourism Events Management Theory and Methods
Vikt: 0.332 kg
Höjd: 156 mm
Bredd: 234 mm
Djup: 25 mm
Omfång: 198 s.
Övrig information: United Kingdom, Goodfellow Publishers Limited
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