Relational Political Marketing in Party-Centred Democracies
BOK (Inbunden)
- Taylor & Francis Ltd
- 2012-02-28
- Engelska
Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.
| Undertitel: | Because We Deserve It |
| Vikt: | 0.6 kg |
| Höjd: | 234 mm |
| Bredd: | 156 mm |
| Omfång: | 240 s. |
| Övrig information: | United Kingdom, Taylor & Francis Ltd |
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