Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

BOK (Mixed media)
  • Cengage Learning, Inc
  • 2014-02-13
  • Engelska
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
Upplaga: 7 ed
Vikt: 0.926 kg
Höjd: 218 mm
Bredd: 279 mm
Djup: 18 mm
Omfång: 432 s.
Övrig information: United States, Cengage Learning, Inc
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