The Cambridge Handbook of Consumer Psychology
BOK (Häftad)
- Cambridge University Press
- 2023-04-06
- Engelska
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
| Serie: | Cambridge Handbooks in Psychology |
| Redaktör: | Lamberton, Cait (Wharton School, University of Pennsylvania), Rucker, Derek D. (Kellogg School, Northwestern University, Illinois), Spiller, Stephen A. (Anderson School, University of California, Los Angeles) |
| Upplaga: | 2 Revised edition |
| Vikt: | 1.24 kg |
| Höjd: | 178 mm |
| Bredd: | 255 mm |
| Djup: | 39 mm |
| Omfång: | 670 s. |
| Övrig information: | United Kingdom, Cambridge University Press |
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