Promotional Practices and Perspectives from Emerging Markets
BOK (Häftad)
- Taylor & Francis Ltd
- 2024-05-27
- Engelska
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
| Serie: | Advances in Emerging Markets and Business Operations |
| Redaktör: | Rana, Sudhir (Fortune Institute of International Business, New Delhi, India), Shrivastava, Avinash K (International Management Institute, Kolkata, West Bengal, India), Raut, Sachin Kumar |
| Vikt: | 0.51 kg |
| Höjd: | 234 mm |
| Bredd: | 156 mm |
| Omfång: | 274 s. |
| Övrig information: | United Kingdom, Taylor & Francis Ltd |
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