Advertising to children : concepts and controversies

Advertising to children : concepts and controversies

BOK (Häftad)
  • SAGE Publications Inc
  • 1999-08-26
  • Engelska
This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption.
Undertitel: Concepts and Controversies
Redaktör: Macklin, M . Carole, Carlson, Leslie C.
Vikt: 0.446 kg
Höjd: 229 mm
Bredd: 152 mm
Djup: 18 mm
Omfång: 336 s.
Övrig information: United States, SAGE Publications Inc
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