Marketing and the Common Good
BOK (Häftad)
- Taylor & Francis Ltd
- 2014-06-09
- Engelska
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
| Undertitel: | Essays from Notre Dame on Societal Impact |
| Redaktör: | Murphy, Patrick E. (University of Notre Dame, USA), Sherry Jr., John F. (University of Notre Dame, USA) |
| Vikt: | 0.534 kg |
| Höjd: | 232 mm |
| Bredd: | 157 mm |
| Djup: | 19 mm |
| Omfång: | 352 s. |
| Övrig information: | United Kingdom, Taylor & Francis Ltd |
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